I lead the Digital Experience (DX) practice for Epsilon India. DX is one of the fastest growing businesses for Epsilon globally. I love my role in that it’s the perfect confluence of left and right brain thinking. Given that Epsilon India is rapidly evolving, my role also allows me to leverage my strength in building and scaling empowered teams.
Within DX, we go to market with a full-spectrum of strategic, creative and technology service offerings and work with global brands with a clear focus: to transform the digital experience of their customers across channels, while driving clearly defined business outcomes like increased engagement and wallet share.
Of course, to truly elevate the customer experience, we harness the power of numerous technologies like machine learning, content management systems, enterprise web platforms, campaign management, analytics, etc. These are then melded with cutting-edge user interface and design techniques to deliver customer delight.
I spent a good deal of my career in the US where I had gone as a graduate student. Upon graduation, for over 15 years, I worked for a diverse group of companies that ranged from iconic technology leaders to Silicon Valley startups. I later transferred to India to take up a key leadership role at a consulting company I was with, for what I thought would be a 3-year stint. It has been over 10 years since moving back and I still very much love being back in the city I grew up in.
Even though technology has always been my forte, I have been fortunate enough to have been in multiple customer-centric roles. For instance, serving as the Practice Head with one of the largest global consulting firms, I had led teams focused on Digital Transformation and directly worked with clients worldwide.
Outside of work, I have a passion for the outdoors and spend a good portion of my vacation time each year tramping around the Indian or Nepalese Himalayas. My philosophy
Don’t be afraid to fail. Be afraid not to try.
MS, Computer Science, University of Wisconsin
BE, Computer Science, Bangalore University
Published author of “Enterprise Java Computing” with Cambridge University Press