The story

Barbara’s a lawyer who loves kids and animals. She volunteers at the local orphanage and has left everything to the local animal sanctuary in her will. Recently, she received a letter telling her a heartbreaking story about kids in developing countries with no food or shelter and asking her to send money to help them.

The results

Barbara reached straight for her purse to make her donation to Save the Children. And she wasn’t alone by any means; joining the Abacus® Cooperative allowed Save the Children to reach 25-30% more households and ensure that the new households were likely to give. Save the Children now mails more frequently, acquiring more donations at a lower cost per donor, with Abacus® data consistently performing in the top 10%.