exceed your marketing goals
with our data and expertise
Organizations currently have access to more data sources than ever before. As a result, the opportunity for them to understand their customers, their channel preferences, device usage, response to brand messages, product affinity and in-market intent has never been larger. However, bringing high-quality customer database together in one place and deriving meaning from it is still difficult to achieve.
As a data-driven marketing company, Epsilon starts with an in-depth analysis of your marketing goals and how they help in your brand’s customer lifecycle management. We then work with you to help you understand your customers better by building and managing a customer data platform. Our team of marketing data analytics experts has the experience necessary to integrate behavioral, transactional and attitudinal data from multiple systems and relevant brand touchpoints. We enable you to deliver truly personalized customer experiences by helping you identify customers at different stages of engagement and target the right audiences using the most appropriate messaging and channels.
Reach out to us today if you want to drive a step-change in customer engagement and brand loyalty.
The industry’s original cooperative database, Abacus®, combines the power of purchase and intent data with proprietary modeling to help you build deeper relationships with customers and qualified prospects. More than 2,700 members—across retail, catalog, e-commerce, nonprofit, B2B and more—contribute billions of transactions. And our custom-built models make over 100,000 predictions per year to find marketers the right audiences.
Learn how Just Fab found and reached the right people online and achieved 163% higher lifetime value.
Conversant, the digital arm of Epsilon, is the industry’s leading personalized digital media company. Our extensive customer database (including transactions, locations and web activity) and powerful end-to-end platform allow you to have relevant, ongoing conversations with millions, across all their devices.