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The Real Deal: Measuring destination marketing's full net economic impact

The Real Deal: Measuring destination marketing's full net economic impact

by Epsilon India August 13, 2019

Many destination marketers struggle to measure and communicate the full net economic impact (NEI) of their marketing investments.

Watch this 2 minute video to see David Chastain, our national sales director for travel, hospitality and tourism, discuss the three questions every destination marketer should ask their partners to better comprehend the full impact of marketing campaigns.

Real Deal Tourism Measurement Video

 


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