customer-insights

Cracking the code of customer insights

Sep 27, 2019 6:06:23 AM

The Importance of Consumer Insights in Marketing “I like to listen. I have learned a great deal from listening carefully. Most people never listen.” This quote from celebrated author Ernest Hemingway can define a ... Read More

3 ways to listen to the voice of the customer

Jul 17, 2019 4:51:45 AM

Marketers often plan and align loyalty programs and promotions to match larger marketing plans. While intentions are good, this approach can result in too heavy of a focus on internal goals instead of actually listening ... Read More


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