India is a young country -- around 65 percent of its population is below 35 years. While the young tend to spend more and on impulse buys, they are discerning too. This complexity of consumer behavior coupled with factors like increased use of social media, swift penetration of smartphones, and the rise of e-commerce is changing the way companies interact with their customers.
With these shifting paradigms, are marketers and brands prepared to move away from their age-old strategies? Can data and technology help them determine patterns of consumption and engage customers better? To create a rich and meaningful experience for users, should personalization be at the core of their marketing strategy? Such situations warrant a deep and strategic thought.
To explore the possibilities, Epsilon in association with The Economic Times is hosting the Marketing Next symposium - a confluence of leading marketing experts who'll shed light on how brands can be relevant to the modern-day customer with the right marketing ideas.
The symposium will feature four distinguished panelists who’ll each present a 10-minute solo talk on sub-themes including:
● What Millennials Want by Vaishali Sharma - Head, Marketing (Sony MAX & Sony SAB)
● Making Brands Last by Lalatendu Panda - CMO & CDO (Reliance Retail)
● Upping the Game in Technology-led Marketing by Ravi Santhanam - CMO (HDFC Bank)
● Loyalty, Personalization, Data & the Discerning Customer by Oded Benyo - President (Email Practice, Epsilon and Conversant Europe)
The solo talks will be followed by a panel discussion and a fireside chat on the confluence of marketing and technology. The symposium, whose audience will comprise of senior marketing leaders from global brands will take place on the 14th of March at Hotel Trident BKC, Mumbai.