Estimated reading time: 0 minutes How to navigate your business during COVID 19 with messaging best practices
COVID19 is a global crisis that is unusual, disruptive and continues to change the way the world works and thinks. The situation has affected millions of consumers in unexpected ways. As India embraces the new normal, brands have to adapt to deliver more relevant, trustworthy communication that resonates. This infographic summarizes the key shifts in Indian consumer behaviour - and best practices for brands.