Forrester Cites Epsilon As A Loyalty Tech Leader

Epsilon, a global leader in interaction management, was recognized as a Leader in the April 2019 report “The Forrester Wave™: Loyalty Technology Platforms, Q2 2019” by Forrester Research, Inc., which evaluated Epsilon’s Agility Loyalty® solution.

The Forrester Wave™: Loyalty Technology Platforms, Q2 2019

In the report, Forrester noted that Epsilon “has a wealth of experience in powering loyalty for retail, travel and hospitality, restaurant, and financial services.” The report also states that Epsilon’s Agility Loyalty interface is intuitive, the Ignite training portal is easy to navigate, and Epsilon is investing in making the user interface more marketer-friendly.

According to the report, clients agree that Epsilon knows loyalty and its customers really well. They see Epsilon as a responsive, flexible, and communicative partner.   Epsilon received the highest scores possible in the AI, services, and privacy and security criteria within the current offering category. In the strategy category, Epsilon received the highest score possible in the vision criterion which is described as being forward-looking and inspiring, or differentiated from others included in the evaluation.

Forrester Research’s evaluation included a review of the 13 most significant loyalty technology platforms across 28-criterion including each vendor’s standalone loyalty technology solution.

For the full report “The Forrester Wave™: Loyalty Technology Platforms, Q2 2019” click here.

What You'll Learn Through The Report

• How loyalty vendors can help you personalize experiences, not points
• Why loyalty marketers should seek technology that transforms data into customer insights
• What clients are saying about Epsilon’s loyalty expertise