Improve Customer Loyalty using Email Marketing When it comes to customer reach, Email continues to be the undisputed champion among different marketing mediums. Most businesses continue to rely on email marketing for customer loyalty despite the increasing focus on social media engagement, and this scenario is not changing anytime soon if we notice current market trends.
Estimated reading time: 4 minutesWith quarterly aggregated data from over 18 billion emails across verticals, the quarterly Email trends and benchmarks report showcases email marketing outcomes for both business as usual (BAU) and triggered emails.
Estimated reading time: 0 minutesCreating an effective win-back email campaigns As per an HBR study, the cost of acquiring a new customer can be 5 to 25 times higher than the cost of retaining an existing customer.
Estimated reading time: 4 minutesServices are a critical component to a long-term successful email program because at the end of the day, every email service provider can help you get your email out the door. Finding a partner you can really work with to exceed your goals is what's going to drive that long-term success. Watch this 2 minute 30 second video to learn what services and support are critical to success.
Estimated reading time: 1 minutesThere are business risks to taking longer than a day to execute an email campaign. The expectation today is to message in the moment. Watch this 1 minute, 30 second video for a snapshot on why messaging in the moment matters.
Estimated reading time: 0 minutesTherron Hofsetz shares the greatest machine learning challenges for marketers and his experiences in the travel industry AI and machine learning seem to be everywhere these days, and marketing is no exception. In a ... Read More
