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Adweek panel: Smart, empowered customers and the personalization paradox

Adweek panel: Smart, empowered customers and the personalization paradox

by Epsilon India November 22, 2019

Hyper-aware customers are forcing brands to think critically about the personalized experiences they deliver to customers. How can brands navigate personalization in the world of the discerning customer to deliver the experiences consumers want and expect?

This panel will explore how marketers can effectively leverage machine learning and AI to create meaningful dialogues with customers and why proven channels like email marketing are having a resurgence.

AWNY2019_OdedBenyoSession

 

Panelists:

  • Oded Benyo, President, Email, Epsilon-Conversant
  • Ginger Conlon, Editor-in-Chief, MediaVillage
  • Nicole Perrin, Principal Analyst, eMarketer
  • Dane Mathews, Senior Director, Marketing Activation and CRM, ConAgra 

 


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