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Adweek panel: How to effectively message and reach customers who are trying to tune you out

Adweek panel: How to effectively message and reach customers who are trying to tune you out

by Epsilon India November 22, 2019

Reaching the right audiences is about seeing people behind numbers, respecting their privacy and understanding what they want and need.

AWNY2019_StaceyHawesSession

 

Messaging custom audiences for omni-channel activation delivers a clear, concise and consistent message and stream of communication to attract and retain customers.

This session will explore how advanced analytics and machine learning techniques enable activation of best-suited audiences across integrated online and offline channels to effectively reach custom audiences across all channels. 

Panelists:

  • Stacey Hawes, President, Data Practice, Epsilon and Conversant
  • Lung Huang, Head of Growth Solutions, Mars Petcare
  • Heather Steiger, Senior Marketing Manager, Freshly
  • James Hercher, Reporter, AdExchanger
  • Steven Abrahamson, Vice President, Direct Response, National Audubon Society 

 


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