Reaching the right audiences is about seeing people behind numbers, respecting their privacy and understanding what they want and need.
Messaging custom audiences for omni-channel activation delivers a clear, concise and consistent message and stream of communication to attract and retain customers.
This session will explore how advanced analytics and machine learning techniques enable activation of best-suited audiences across integrated online and offline channels to effectively reach custom audiences across all channels.
Panelists:
- Stacey Hawes, President, Data Practice, Epsilon and Conversant
- Lung Huang, Head of Growth Solutions, Mars Petcare
- Heather Steiger, Senior Marketing Manager, Freshly
- James Hercher, Reporter, AdExchanger
- Steven Abrahamson, Vice President, Direct Response, National Audubon Society
