Delivering seamless digital customer experiences has been a constant challenge for organizations. Changing trends and customer needs are forcing brands to make uninformed decisions. Organizations can avoid this by adopting a structured framework to power their digital transformation, with 6 key focus areas –
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About the author: Malavi Chintapatala is a strategic consulting professional with 8 years of experience. Her expertise is primarily in business and digital customer experience, spanning multiple industry verticals. She is part of the Strategy & Insights team at Epsilon India.
