A brand new view

Welcome to our world! Here you’ll find all the latest thinking in marketing along with news, case studies and other useful resources to support your programs.

Cracking the code of customer insights

Author: Epsilon India

The Importance of Consumer Insights in Marketing

“I like to listen. I have learned a great deal from listening carefully. Most people never listen.”

This quote from celebrated author Ernest Hemingway can defines a crucial aspect of his success and why his books resonated so well with his readers. The more you listen to your audience, the more you know about their behavior. You know their likes, dislikes, how they think, react, and feel.