What to think about before investing in marketing technology.

Think back to the last time you bought a car. You probably had a pretty good idea of what you were looking to get out that vehicle:

When you think of ‘the what’ behind a successful loyalty program, technology often comes to mind.

The Importance of Consumer Insights in Marketing

“I like to listen. I have learned a great deal from listening carefully. Most people never listen.”

This quote from celebrated author Ernest Hemingway can defines a crucial aspect of his success and why his books resonated so well with his readers. The more you listen to your audience, the more you know about their behavior. You know their likes, dislikes, how they think, react, and feel.