Inactive subscribers (often called “sleepy subscribers”) are a common conundrum for email marketers. Should they stay on the email list? Are they still valuable? How do you know who to remove?
Defend design. Champion creativity. Lead the experience.
In the age of digital, creating engaging customer experiences is critical for every brand. By understanding customers through data-driven insights and creating interactions at critical touchpoints, modern-day marketers have championed the art of hyper-personalization.