Improve Customer Loyalty using Email Marketing When it comes to customer reach, Email continues to be the undisputed champion among different marketing mediums. Most businesses continue to rely on email marketing for customer loyalty despite the increasing focus on social media engagement, and this scenario is not changing anytime soon if we notice current market trends.
Estimated reading time: 4 minutesWith quarterly aggregated data from over 18 billion emails across verticals, the quarterly Email trends and benchmarks report showcases email marketing outcomes for both business as usual (BAU) and triggered emails.
Estimated reading time: 0 minutesCreating an effective win-back email campaigns As per an HBR study, the cost of acquiring a new customer can be 5 to 25 times higher than the cost of retaining an existing customer.
Estimated reading time: 4 minutesServices are a critical component to a long-term successful email program because at the end of the day, every email service provider can help you get your email out the door. Finding a partner you can really work with to exceed your goals is what's going to drive that long-term success. Watch this 2 minute 30 second video to learn what services and support are critical to success.
Estimated reading time: 1 minutesThere are business risks to taking longer than a day to execute an email campaign. The expectation today is to message in the moment. Watch this 1 minute, 30 second video for a snapshot on why messaging in the moment matters.
Estimated reading time: 0 minutesVoice of Customer (VoC) programs are one of the most widely used strategies by businesses around the world for improving customer experience and customer satisfaction. Read More
For most businesses as well as customers there are three things which matter the most: Read More
COVID19 is a global crisis that is unusual, disruptive and continues to change the way the world works and thinks. The situation has affected millions of consumers in unexpected ways. As India embraces the new normal, ... Read More
Delivering seamless digital customer experiences has been a constant challenge for organizations. Changing trends and customer needs are forcing brands to make uninformed decisions. Organizations can avoid this by ... Read More
Epsilon India announces the 2nd edition of SheRises, a returnship program for women on a career break in India. During the six-month paid program, five women will undergo an immersive training program that includes ... Read More
Today, excellence in customer experience has become the chief determinant of a brand’s success. Consumers who score a brand higher on CX are up to three times more likely to spend on that brand. With tangible business ... Read More
Do you know how well your email marketing campaigns are performing? Read More
